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Robert Rickey, CFP®
​Chief Growth Officer

Phone: 248-269-8366
A 30-year veteran and leader within the financial services industry, Rob brings a wealth of knowledge and experience to StraightLine. He first served StraightLine in the capacity of a strategic consultant starting in October 2022 and officially joined the firm full-time in July 2023.

Prior to joining the firm, Rob spent 25 years at TIAA, a Fortune 100 financial service firm, where he rose to a senior leadership role as Managing Director and Head of TIAA’s Advisor Services. It was here that he successfully built and managed a platform for the distribution of retirement, life insurance, and annuity products through registered investment advisors. He is recognized in the industry as a pioneer in the development and delivery of independent fiduciary advice solutions to employees in higher education and not-for-profit retirement plans. 
StraightLine, and many of StraightLine’s clients were direct benefactors of Rob’s vision and hard work as he played an instrumental role in their ability to manage employee retirement accounts at institutions such as Michigan State University.

Early in his career, Rob was a financial advisor for a leading mutual fund company. He is passionate about personal finance, financial wellness, and coaching individuals to help them achieve their financial and life goals. He earned an M.B.A. in Banking and Finance from Hofstra University’s Frank G. Zarb School of Business, and B.A. in Economics from Long Island University. Rob is a CERTIFIED FINANCIAL PLANNER™ Practitioner. 

On the personal side, Rob lives and plays in Long Island, New York with his wife Christie, son Jason, and daughter Jessica. Together, they enjoy the Long Island lifestyle of beaches and boating, the cultural benefits of living near New York City, and the beauty and serenity of upstate New York’s Lake George and the Adirondack Mountains. ​

Read the news release announcing Rob joining StraightLine here. 

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PROFESSIONAL DESIGNATION:
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.  Those certification requirements include education, exam, experience and ethics components--more information is available at Professional Designations. 
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​DISCLOSURE:
​Information presented is for informational purposes only. StraightLine Group, LLC (“StraightLine”) is a registered investment adviser. Registration as an investment adviser does not imply a certain level of skill or training. Past performance is not indicative of future results. Investing involves risk, including the possibility of loss of principal. The ideas and opinions expressed herein do not constitute legal, tax, or investment advice or a recommendation of any particular security or strategy. Before making any investment decision, you should seek expert, professional advice and obtain information regarding the legal, fiscal, regulatory and foreign currency requirements for any investment according to the laws of your home country and place of residence. Any forward-looking statements or forecasts are based on assumptions and actual results may vary. Information presented from third parties is believed to be reliable, but no warranty is provided. StraightLine is not required to update information presented, unless otherwise required by applicable law. For more information about StraightLine, including our Form ADV Part 2A Brochure, please visit https://adviserinfo.sec.gov/firm/summary/127401 or contact us at 248-269-8366.
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