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  • Home
  • Form CRS
  • Who We Are
    • Your Team
  • Services
    • For Individuals
    • For Employers
  • News & Events
    • In the News
    • Digital & In-Person Events
  • Resources
    • Client Tools
    • StraightTalk
  • Contact Us

Services For Individuals

How does a work-optional future sound to you?

We hear the word "retirement" used a lot these days. But what does "retirement" really mean? If you think about it, a good retirement is not just the absence of work, but the freedom to do the things that you want to do. Of course, this takes money and a thoughtful plan to ensure that all elements -- financial, physical, mental, and spiritual -- are considered and optimized. Life – and financial decisions – can be like a well-planned road trip, too. Ideally, you’d get to your desired destination, as quickly as possible, while still enjoying the ride, good music and great companions, and many lovely vistas along the way.

StraightLine is a retirement planning-centric investment management firm that utilizes goals-based financial planning to maximize your potential to achieve your financial goals. No matter what stage of life you are in, our only objective is to help you manage your financial resources to achieve financial balance to and through retirement. 

Helping our clients feel confident in their future and realize financial freedom on their terms is our primary focus.

We can help you manage the pressures of meeting your day-to-day financial obligations, and being prepared for the unexpected, while also planning for other important life goals. 


With the proper planning in place and the ongoing management of your assets, you can strike the right balance: living today while planning for a retirement defined by your values ... one that meets your lifestyle expectations and provides the lifelong dignity you deserve. Like any journey, the shortest distance between two points is a straight line, but it is never that simple. StraightLine can set you on the right path and get you back on track when issues arise. Get there with StraightLine.

What if you had a professional team manage your employer-sponsored retirement plan?

Most working Americans will readily admit that their largest asset is their employer-sponsored retirement plan such as a 401(k), 403(b), or 457. However, most advisors will not manage assets in these retirement plans while the individual is employed.

At StraightLine, we recognize how important it is to have professional investment management services on these assets during your working years, to ensure you are in the best position to achieve your retirement goals. 


​We bring our Discretionary Investment Management service to you by designing your portfolio based on the investment options available in your employer-sponsored retirement plan. We will handle implementing and managing your assets on an ongoing basis -- something that most advisory firms don't do. They would rather move your assets to an IRA. Only when it is right for you and in your best interest, we will rollover your assets to an IRA. 

As a Fiduciary, our interests are aligned with you. 

While StraightLine can handle all employer-sponsored retirement plans for any employee, over the years StraightLine has developed a specialty serving those who serve others in the not-for-profit and higher education market. 
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We have developed operational relationships with both TIAA and Fidelity to manage assets on their platforms. With decades of experience working with individuals in the higher education market, we understand the strengths of Fidelity and the uniqueness of TIAA’s offer and how to best utilize them to maximize your potential to achieve your retirement goals. 

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Below you will find Service options for families and individuals.​

Discretionary Investment Management

StraightLine’s Flagship Discretionary Investment Management Service is our most comprehensive offer and includes access to financial planning. This service combines our institutional research and money management capabilities with our knowledge of your financial situation to develop a portfolio strategy that maximizes your potential to achieve your financial goals. As part of the ongoing management of your assets, your StraightLine team will be responsible for selecting investments held in your portfolio and for processing all transactions in a timely and accurate manner to ensure continuous alignment between your portfolio strategy and financial goals.​

Cash Management Service

As part of our Discretionary Investment Management Services​, StraightLine provides cash management services for emergency reserves or assets earmarked for specific short to intermediate-term goals where the client’s primary objective is capital preservation while seeking to maximize return. 

For information about our fees for Discretionary Investment Management Services, click here to Contact Us.

Portfolio Allocation Service

StraightLine’s Portfolio Allocation Service is a non-discretionary investment management service available for employer sponsored retirement accounts that leverages the firm’s Institutional research and money management capabilities to provide you with a portfolio allocation based on your risk tolerance and time horizon. Your StraightLine team will continue to provide recommendations on the allocation and selection of investments held in your employer sponsored retirement account to ensure ongoing alignment with your portfolio allocation. With this service, all investment decisions remain with you, as well as the responsibility for processing all transactions to ensure your recommended allocation remains aligned with your portfolio.

For information about our fees for Portfolio Allocation Service, click here to Contact Us.

Stand-alone Financial Planning

For clients not utilizing our flagship Discretionary Investment Management service, which includes access to financial planning, StraightLine offers a stand-alone goals-based financial planning service.

​This service is modular, collaborative, and ongoing to help clients identify and maximize their potential to achieve their financial goals.

Everyone’s journey is different and while there are foundational components to all financial plans, we will work with you to address the most critical components based on where you are in your financial journey.
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Whether it is simple or more complex, your plan will be exactly that, your plan, for your journey.

Common topics covered in a StraightLine Financial Plan may include but are not limited to:​
  • ​Cashflow and budget analysis
  • Debt consolidation and repayment strategy
  • Setting financial goals based on needs, wants, and dreams
  • Education planning
  • Review of current investment portfolio
  • Assessment of your personal risk tolerance           
  • Develop new portfolio allocation strategy.
  • Ongoing monitoring and management of portfolio. (Requires Discretionary Investment Management Services)
  • Retirement planning (accumulating and distribution phases)
  • Insurance needs analysis
  • Review estate planning
  • Review beneficiary designations

For information about our fees for Stand-alone Financial Planning Service, click here to Contact Us.

To get started, simply click the button below and start your plan, for your journey with no obligation. 

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​DISCLOSURE:
​Information presented is for informational purposes only. StraightLine Group, LLC (“StraightLine”) is a registered investment adviser. Registration as an investment adviser does not imply a certain level of skill or training. Past performance is not indicative of future results. Investing involves risk, including the possibility of loss of principal. The ideas and opinions expressed herein do not constitute legal, tax, or investment advice or a recommendation of any particular security or strategy. Before making any investment decision, you should seek expert, professional advice and obtain information regarding the legal, fiscal, regulatory and foreign currency requirements for any investment according to the laws of your home country and place of residence. Any forward-looking statements or forecasts are based on assumptions and actual results may vary. Information presented from third parties is believed to be reliable, but no warranty is provided. StraightLine is not required to update information presented, unless otherwise required by applicable law. For more information about StraightLine, including our Form ADV Part 2A Brochure, please visit https://adviserinfo.sec.gov/firm/summary/127401 or contact us at 248-269-8366.
Corporate Headquarters: 165 Kirts Blvd., Suite 100 • Troy, MI 48084
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