Despite its critical importance, it is always somewhat difficult to get employees to pay attention to planning for retirement. The concepts around it can be difficult to comprehend, the process can be intimidating, and the immediacy of other responsibilities often takes precedence. In fact, common misunderstandings (often perpetuated by the financial services industry), have caused many people to give up on the idea of retirement – even before they truly understand what it could be.
StraightLine aims to demystify these concepts through simple, clear education that is targeted to address the wide variety of individual situations and needs. Often, the biggest barrier to attendance is the inability or unwillingness of presenters to go directly to the people. Big group meetings at 12:30 in one large lecture hall only work for a handful of people. We understand the need to be flexible about presentation times, locations, customized topics, and even delivery methods (in-person seminars, webcasts, etc.). We have presented everywhere from third shift meetings at 3:00 am to gatherings of executive leadership over catered lunches.
The most important factor needed to create participation and encourage positive action is consistency. Education cannot be viewed as an afterthought or a one-time per year obligation. Having an educational program that is properly designed and effectively delivered will build the credibility of the resource and yield increasing participation over time. Improving the retirement readiness of all employees is the goal, making sure that no one is ignored.