StraightLine has again been chosen as
one of the Top 100 advisory firms
in the country by CNBC for 2022!

Click here to see the CNBC article
Click here to see the selection process

Financial Planning & Account Management


A: StraightLine provides financial planning and investment management for people who prefer having an absolutely independent third-party research team manage their account investments. We don’t just give advice – we act as a fiduciary and actually manage all kinds of accounts – making changes to investments as needed throughout the year.
A: Most people lack the time, experience and – where money is concerned – the ability to keep emotion out of their decision making. Our process allows us to create a customized portfolio for you that is consistently monitored and adjusted based on our review of market conditions, world events, mutual fund activity and your evolving financial situation.
A: Many outside financial advisors certainly offer valuable advice, but rarely do they do so from an independent, research driven perspective. StraightLine has none of the biases or potential conflicts of interest that often exist with other advisors as we don’t receive any commissions, fees or investment revenue generated from the investments that we use. All of StraightLine’s investment decisions are solely in your best interest and not for the benefit of ourselves or any mutual fund.

A: Yes. StraightLine has embraced the role of a fiduciary since our inception – we always do what’s right and what’s best for each client. We simply see no other way to operate. It has been our experience, however, that most firms go to great lengths to avoid the title of “fiduciary” in virtually all aspects of their operations. They do this by limiting their services to providing basic advice and generic guidance to account holders.

A: Our clients’ security and confidentiality is our highest priority. We employ strict internal and external controls and procedures to secure all information. For more details, please click here to review our Privacy Policy.

A: Our research team continually reviews market conditions, world events, mutual fund activity and other factors that affect the value of investment accounts. Based on that information, we typically make two to three proactive changes to each portfolio per year as determined by the research team.

We are not market timers. In fact, we feel that frequent trading in an account can sometimes be detrimental. Sometimes market trends need to evolve over longer periods of time than many programs allow, thus minimizing the positive impacts in an investor’s portfolio.

A: We use a combination of e-mail, phone calls, newsletters and postal mail to communicate with you. Every time a change is made to you account allocations we will notify you.

A: Yes. You will have access to your account while it is being expertly managed by our team of investment professionals.

A: Performance is affected by many factors, most notably the widely varied levels of risk in accounts. It cannot be viewed strictly as one neatly wrapped ‘percentage’, as the behavior of an account in all market conditions – especially during down times – is a multi-faceted concept. The overall performance of an investment professional must include service, communication and planning among many other factors and should yield peace of mind.

A: The only cost for StraightLine management is a percentage based charge, normally paid right from your account. There are no additional costs or commissions for our normal investment management service. There are no other fees or commissions paid to StraightLine in connection with this service.

A: No. While we anticipate that you will be very pleased, we realize the need to address this issue for your peace of mind. Our clients only pay for the period of time in which they use the service. There is no penalty or surrender charge to discontinue.

A: Yes. Please click here to learn more.

Learn how StraightLine can be of service to you

Let us help you establish your organization as a leader in providing for the financial security of your employees. StraightLine also provides professional account management for individuals with 401(k), 403(b) and 457 retirement accounts. We manage the account for you – making changes to allocations as needed. We also offer an advice-only management option. Please let us know your needs and we’ll get right back to you and provide you with “straight” answers to your questions.

Corporate Headquarters: 165 Kirts Blvd., Suite 100 • Troy, MI 48084
Local / 248.269.8366 • Toll Free / 877.EDU.403b • Email:

    Your Name (required)

    Your Email (required)

    Subject (required)

    Subject (other)

    Your Message

    ©2023 StraightLine. All rights reserved.